Add Yahoo as a preferred source to see more of our stories on Google. Close up of acoustic guitar playing taking lessons on his laptop. Who needs guitar tuition apps, right? There's not much to a ...

Most people ditch trying to play a guitar after the first year, according to Fender CEO Andy Mooney. That’s the inspiration behind Fender Play, a subscription-based app and teaching platform that’s ...

On May 9, Fender launched Fender Play 1:1, a brand new offering set to go live through the Fender Play app. Fender Play 1:1 offers one-on-one music lessons with experienced, approved instructors. The ...

Fender has launched a new personalised online guitar lessons service that puts beginner players – or anyone looking to get better – in touch with the top instructors from the brand's Fender Play ...

No kid ever dreams of growing up and becoming a shitty guitar player. But alas, here I am. I’ve been obsessed with music since elementary school, but apparently the rapid-firing neurons of excitement ...

Forbes contributors publish independent expert analyses and insights. Andy Robertson reports on technology & digital play. Technology has come into its own in many ways to help us make the most of ...

Inside a conference room named for Keith Richards on the second floor of Fender’s spacious new Hollywood office, members of the legendary guitar company’s digital team offer a glimpse of their new ...

Fender Guitars and Mattel are marking the release of the Netflix movie “Barbie: Big City, Big Dreams” with a new signature Barbie Collection of song lessons on its online learning app. Created to ...

If you ask Ethan Kaplan, chief product officer of digital at Fender, about the death of the electric guitar, he gets a bit incredulous. And it's easy to understand why. As he's quick to point out, ...

Guitar, bass and amp manufacturer Fender wants to build lifelong relationships with their customers—and they’re working toward this by providing useful services to make sure new guitar owners don’t ...