The new shoe will be available in deep brown, off-white and black colorways on Oct. 15.

Puma is introducing a new silhouette for the Fall/Winter 2026 season: the ‘Slipcat Boots.’ The Slipcat is a model born from Puma’s motorsport heritage. According to Puma, the original Slipcat was ...

Add Yahoo as a preferred source to see more of our stories on Google. When it comes to advertising, Puma has opened up its wallet. Puma revealed "Go Wild" on Thursday, a global campaign that the ...

The Chinese firm is now Puma's largest shareholder.

In recent years, Puma sneakers have become certified essentials in the off-duty rotations of It girls. Emily Ratajkowski owns ...

Puma’s sponsorship of Israel’s national football teams will not be renewed — but the sportswear giant, its Israeli branch and the Israel Football Association (IFA) are disputing who terminated the ...

Maersk will operate three automated U.S. distribution centers for Puma, while Columbia Sportswear signed a 10-year deal with ...