Puma is gaining ground in the race to win over Gen Z as it tries to turn around its business in the competitive sportswear landscape. The German company—one of the “big four” sportswear brands ...

You're currently following this author! Click to unsubscribe from email alerts. The Queen of pop is back at Puma. Early Wednesday the German sportswear giant announced that Rihanna with be partnering ...

German sneaker maker Puma plans to bring in a Chinese sportswear maker as its top shareholder in a $1.8 billion deal. The agreement gives China-based Anta Sports Products—a top global rival to Nike—a ...

The Chinese firm is now Puma's largest shareholder.

Forbes contributors publish independent expert analyses and insights. Timeka Tounsel, Ph.D. is a professor who covers Black representation. Oct 10, 2025, 09:00am EDT Oct 10, 2025, 12:13pm EDT BROOKLYN ...

ANTA Sports Products Limited, the world's leading multi-brand sportswear group ("ANTA Sports", stock codes: 2020 (HKD counter) and 82020 (RMB counter), and its subsidiaries collectively the "ANTA ...

Puma has welcomed Anta Sports Products Limited as its largest shareholder after Anta completed the acquisition of the 29.06 ...

Puma’s sponsorship of Israel’s national football teams will not be renewed — but the sportswear giant, its Israeli branch and the Israel Football Association (IFA) are disputing who terminated the ...

German sportswear-maker Puma SE has signed a lease deal to open a flagship store on Manhattan’s Fifth Avenue shopping corridor, creating a marquee location that will be the first of its kind for the ...

ANTA Sports has completed its acquisition of a 29.06% stake in Puma from Artémis, the investment company of the Pinault family, for €1.51bn ($1.69bn) in cash.

Puma sneakers worn by Tyler Kolek #13 of the New York Knicks on October 17, 2025 in New York City. The struggling German sportswear company's shares were surging Thursday on bid speculation. Shares of ...

Sports company PUMA welcomes ANTA Sports Products Limited (“ANTA Sports”) as its new largest shareholder following the successful completion of the acquisition of the 29.06% stake previously held by ...